Informational websites, built right.
Specializing in oil & gas broker sites.
McCracken Labs designs and builds fast, clean websites, along with the brand identity that goes with them, for businesses that need to look sharp and be found online. Every piece is hand-built to work on any screen and stays easy to keep current.
$ hand-built, not templated
The kind of sites we build.
Every site is designed for the visitor and built to load fast and stay easy to update.
Business & brand sites
A polished home for your company, with a clear picture of what you do and an easy way for people to reach you.
Landing pages
Single, focused pages built to make one point and drive one action, whether that is a call, a form, or a download.
Redesigns
A dated or slow site brought up to modern standards and made to load fast on every screen.
Reference tools & resources
Interactive calculators, downloadable guides, and reference pages that give your visitors something useful.
A brand is more than a logo.
A logo on its own is not a brand. We build the whole system, the colors, type, icons, imagery, and voice, then write it all down so it stays consistent everywhere your business shows up.
Logo & wordmark
A primary mark plus the variants you actually need: emblem, one-color, and an app icon.
Color palette
A tight, purposeful palette with hex codes and rules for where each color is used.
Typography
A heading and body pairing, licensed for web and print, with a clear hierarchy.
Iconography
A matching icon style so every graphic on the site and in documents reads as one set.
Photography direction
How photos are chosen and treated, so imagery supports the message instead of fighting it.
Voice & guidelines
How the brand sounds, written into a guide your whole team can follow.
See a full brand system we built.
We put together the complete identity for McCracken Land Services, from the logo to the voice. The guidelines are public, take a look at the kind of work you would get.
We build informational sites, not online stores.
We stick to informational and marketing sites and skip the online stores, booking systems, and web apps. Leaving those out keeps a site fast and cheap to host, and there is far less that can go wrong.
You get a professional site that loads quickly and stays out of your way.
Traffic reports we built ourselves, in every site.
Scissortail is our own software, not a service we resell. We built it, we run it on our own sites, and every site we build comes with it: a short, plain-English traffic summary emailed to you each week. How many people came, what they read, and where they found you. No cookies, no login, nothing for you to check.
How the work gets done.
Hand-built, not templated
Every site is built from scratch instead of stamped out of a bloated page builder, so it ends up looking like your business rather than a stock theme.
Fast and secure by default
Static sites served from a global network, so there is almost nothing to hack and nothing heavy to slow it down.
You work with the builder
No account managers and no handoffs. You talk to the person who is actually making your site.
Honest scope and pricing
You know what you are getting and what it costs before we start, with no surprise invoices later.
Sites we have built.
A mix of client work and our own projects. Each one is hand-built and self-contained, the same way we would build yours. You are already looking at one of them.
McCracken Land Services
The site that sent you here. A landman practice site with a browser-based deed tool, a growing library of field-reference PDFs, a stratigraphic chart library, and a blog.
View site →The Mad Tatter
An Alice in Wonderland themed tattoo and piercing shop in Shawnee, Oklahoma. Custom tattoos, native-inspired work, piercings, and cover-ups, with a gallery, artist profiles, and hours.
Visit site →A View on America
A daily digest that translates how newspapers around the world cover American news, tags each source by editorial stance, and links straight to the original reporting. Free and ad-free.
Visit site →Scissortail Reports
Our own privacy-first analytics, turned into a plain-English traffic report that lands in your inbox every week. No cookies, no login, no dashboard to learn. It comes free with every site we build.
See the project →Brand identity & guidelines
A full brand system for McCracken Land Services: logo usage, a color palette with codes, typography, and voice. The kind of guidelines we build so a brand stays consistent everywhere it shows up.
View the guidelines →Have a site in mind? Tell me about it.
A quick note about your business and what you need is enough to get started.